How are AUDIENCE STATISTICS collected on Campaygn?

From where you get this Audience data?

Campaygn uses IQ Data that helps us to find Influencers and get in-depth insights into demographic & psychographic data of influencers and their audience.

How do you determine Gender?

Gender Split is determined by analysing profile pictures and latest selfies with the help of our photo analysis technology; checking names and bio descriptions (if relevant).

Audience Gender is available only as an aggregated percentage.

How do you determine Age?

Age Split is determined by analysing profile pictures and latest selfies with the help of our photo analysis technology and checking bio descriptions (if relevant).

Audience Age is available only as an aggregated percentage.

How do you determine Location?

The location of an influencer (Location) or their audience (Location by City; Location by Country) is determined by analysing the respective location tags, the languages of their bio descriptions and captions under their recent posts.

The location tags and captions are gathered from the latest 150 posts; or more than 150 posts if they have been published within the last two months.

Based on location tags, a time-map is created for both influencers and their audiences: it shows what location (country or city) covers the largest timeframe. That way we make sure that even if a person travels a lot (like celebrities or travel bloggers do), but keeps coming back to the same place - this particular country or city will be determined as their location.

What is the Audience Credibility?

The Audience Credibility shows the percentage of the audience that we can certainly define as real people (not bots or fake accounts).

To establish the Audience Credibility score we take into account multiple factors: profile pictures, bio descriptions, the number of posts, as well as the follower vs following ratio.

What are the Audience/Influencer Interests?

We determine interests by analysing the captions, @mentions, #hashtags and location that are used by either the influencer (data point Influencer Interests) or their audience (data point Audience Interest Affinity).

Example: Cristiano Ronaldo's followers and likers are twice as interested in Sports as Instagram users on average:




Interests are categorised based on the captions, @mentions, #hashtags and location tags in the latest 150 posts; or more than 150 posts if they have been published within the last two months.
We then categorise the data from captions, etc. into Interests (Sports; Beauty&Cosmetics; Travel, Tourism & Aviation, and so on).

What is an Audience Overlap?

The Audience Overlap allows you to discover the percentages of unique and overlapping followers for two or more influencers.

For each influencer analysed, the feature shows:

Unique Percentage - the percent of followers that are unique for this influencer (they do not follow any other influencer within this overlap request);
Overlapping Percentage - the percent of followers that overlap with at least one other influencer (they follow at least one other influencer within this overlap request).

Updated on: 01/04/2024