Articles on: Keywords

How do you utilize the KEYWORDs functionality?

In “Keywords”, you will be able to search for data about any Keywords, @Brand Mentions and #Hashtags related to your brands, competitors or on any generic topic.
This facilitates accessing valuable insights regarding the Keywords, @Brand Mentions, and #Hashtags that hold importance for your business.

Go on Keyword page which is "Listen to your Brands" as shown below:



Enter the Keyword, Brand Mentions (@mentions) or the Hashtags(#) you like to search, as shown below.


IMPORTANT NOTE: You can make use of OR/AND operator once you enter the keywords, mention and hashtags



FUNCTIONALITY OF OR/AND OPERATOR plays important role has explained below:

OR functionality: Use OR operator to retrieve data with any specified keyword, mention, or hashtag.
Example- @dior OR #diorbeauty OR diorbeautylovers ( If the publications contain any one of them it can be mention, hashtag or keyword the data will be shown)





AND functionality: Use AND operator to retrieve data containing at least one keyword, one mention, and one hashtag.
Example- @dior AND #diorbeauty AND diorbeautylovers ( The publications should contain all the three @, # and keyword the data will be shown)




You can make use of filter below, for efficient search has per requirements, shown below.
Such has Dates to set the date to get specific data and even option to Exclude the "Brand and Media/Magazine" profiles from your search.



Option to use more filters to narrow down the search based on specific requirements, just by clicking on " Show More Metrics"( were you can select particular Country, city, Platforms and so on).





Once, you enter the required @, # and Keywords, click on SEARCH to get the data and even you can RESET.



Once you click on Search, it will redirect to the page with detail information, as shown below.



On left side they are option where you can play with Filters to get data such has KEYWORDS( add @, #, keywords), DATE, LOCATION and you can click on show more to have other filters shown below.






You can also export the keyword result in ppt file, google sheets, and excel sheet by clicking on the "Action button" situated at the top left corner as shown below:





By default "Brand, and Media/Magazine profiles" are excluded.

You can save your search results using the "Save this Keyword search" button, so it can be used when you want to look for same data.
The saved keywords will be appear on Main search page- to show which are the previously SAVED KEYWORDS by you so it can be referred if needed by clicking on it.







PLEASE NOTE- On keyword search you can see only 3 months data, and If you'll search for more than 3 months then you will get a small popup as shown below:



Click on "Yes, then Notify me", and then you'll get a mail on your email address, as shown below:

Updated on: 12/06/2024

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