How to utilize AUDIENCE OVERLAP effectively?
The "Audience Overlap" allows you to find out the percentage of unique and common (overlapping) audience followers between the Influencers, The audience overlap data you can get in both List and Monitor section.
PLEASE NOTE - It is paid features, if you want to have the data then directly contact (support@campaygn.com).
| Unique Percentage: The percentage of followers that are unique for the influencer (they do not follow any other influencer)
Common(overlap) Percentage: The percentage of followers that overlap with at least one or two influencer (they follow the same Influencer within the overlap)
In the List feature, there is an ability to get estimated audience overlap data beforehand.
Go inside your created List.
Click on predict campaign.
Enter the estimated publication count and click on save.
Click on reload stats to make sure changes made is updated.
Click on generate audience overlap.
Under the influencers section, the estimated audience overlap is available right beside each influencer( unique and common audience).
In the Monitor feature, the audience overlap is generated for Campaygn on a real-time base.
Go inside your created Monitor.
Click on generate audience overlap.
Overlap data is available next to each influencer.
NOTE: Please note that Audience overlap is calculated based on Instagram posts, IG TV, IG reels data not based on IG stories.
PLEASE NOTE - It is paid features, if you want to have the data then directly contact (support@campaygn.com).
| Unique Percentage: The percentage of followers that are unique for the influencer (they do not follow any other influencer)
Common(overlap) Percentage: The percentage of followers that overlap with at least one or two influencer (they follow the same Influencer within the overlap)
In the List feature, there is an ability to get estimated audience overlap data beforehand.
Go inside your created List.
Click on predict campaign.
Enter the estimated publication count and click on save.
Click on reload stats to make sure changes made is updated.
Click on generate audience overlap.
Under the influencers section, the estimated audience overlap is available right beside each influencer( unique and common audience).
In the Monitor feature, the audience overlap is generated for Campaygn on a real-time base.
Go inside your created Monitor.
Click on generate audience overlap.
Overlap data is available next to each influencer.
NOTE: Please note that Audience overlap is calculated based on Instagram posts, IG TV, IG reels data not based on IG stories.
Updated on: 01/04/2024
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