Articles on: Profiles

How to utilize the CONTENT KEYWORD SCANNER effectively?

This feature helps you to find and analyze the frequency of a specific word used in the content of the influencer's social media accounts.

You can find this feature inside the profile of the influencer on Campaygn (scroll down) as shown in the image below:



Once you will click on the button “Add / Edit words”, a pop-up window will open as shown in the image below:



Here, you can add or edit the words which you would like to look for in the influencer’s publications captions, and also edit the words if you want to search for new words.

For example:

If you want to check how many times an influencer has used the word “love” whenever their published content matches the keyword from their social media account, then the results would look like as shown in the image down below:



On the right you will be able to see the frequency of the words used by the influencer, and on the right-hand side you can see the posts with the date it was published, and if you will click on “Show more” then it will show you the whole caption of that particular post.

If you wish to see the post, then you can just click on the post, and it will open on a new tab of your browser. As you can see the word “love” was used by this influencer in their publications.

We've grouped the frequency of the mentioned words into three categories:

Rarely (1-10); Occasionally (11-29); Often (30+), the numbers inside each bracket represents the number of times the keyword has been used by the influencer in their published content.

Also, if you wish to edit the existing words or to add more words then you can simply click on the button “Add / Edit Words” as shown in the image below:



A pop-up window will appear, allowing you to modify the existing words you've entered and add new ones. Please remember to separate each new word with a comma, as demonstrated in the image below.

Updated on: 01/04/2024

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