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What are the FORMULAS used to calculate the KPI's for different platform?

On Campaygn we use certain formulas to calculate the data about the influencers and campaigns.

Here are the formulas that will help to understand how the metrics are calculated at the backend ( On Profiles, Monitors, Lists, Keywords, Leaderboard).













NOTE: The formulas are different for each platform.

Updated on: 01/04/2024

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