> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://campaygn.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What are the FORMULAS used to calculate the KPI's for different platform?

On Campaygn we use certain formulas to calculate the data about the influencers and campaigns.

* Here are the formulas that will help to understand how the metrics are calculated at the backend ( On Profiles, Monitors, Lists, Keywords, Leaderboard).

![](https://storage.crisp.chat/users/helpdesk/website/66ca71644e602800/screenshot-2024-04-01-at-91124_hw22eh.png)

![](https://storage.crisp.chat/users/helpdesk/website/66ca71644e602800/screenshot-2024-04-01-at-91130_1ln2lgk.png)

![](https://storage.crisp.chat/users/helpdesk/website/66ca71644e602800/screenshot-2024-04-01-at-91136_a6wklj.png)

![](https://storage.crisp.chat/users/helpdesk/website/66ca71644e602800/screenshot-2024-04-01-at-91142_14lrp1f.png)


![](https://storage.crisp.chat/users/helpdesk/website/66ca71644e602800/screenshot-2024-04-01-at-91148_1i29zdm.png)


|| **NOTE: The formulas are different for each platform.**